Johansen Marketing Consulting Ltd. (JMC) specializes in marketing consulting for technology products at the R&D and U.S. product launch stages; and in custom research for government organizations with an industry-oriented mandate.

How to Enter Technical Markets and Generate Long-Term Revenues

JMC delivers a unique combination of market assessment reports customized for your technology product and its markets combined with market entry and market share strategies. We show how to speed market entry among early buyers and then gain market share in the much larger mainstream buyer community.

Our step-by-step market research methodology starts with a discussion of your technology, corporate goals and marketing goals. As a first step, we develop market study objectives that are linked to your overall corporate and marketing goals.

An experienced consultant that understands your technology is important for answering key marketing and IP commercialization questions, e.g. business problem being solved, customer pain, competitive edge, initial beachhead market, etc.

Market Entry Strategies Customized for Your Technology Product

Each market assessment report is customized and includes the U.S. market opportunities for a specific technology product and the required market strategies for a successful product launch. Our experience includes niche markets with technically oriented purchase decision makers, speciality retailers and mass markets requiring a brand management approach.